This article explores how AI can surface insights from data, improve operations, and reduce waste. It also covers the steps organizations must take to assess risk and ensure ethical AI deployment. Read the article to understand what's possible, and contact I.T. Marketing Corporation (ITMC) to explore how your business can turn data exhaust into business intelligence.
Dark data refers to the vast amounts of unstructured data that organizations accumulate but do not effectively utilize. This includes documents, emails, videos, and other forms of information that remain largely untapped. Nearly 90 percent of enterprise data is unstructured, representing a potential competitive advantage if transformed into actionable insights through AI.
How can businesses leverage AI for data?
Businesses can leverage AI by focusing on the quality of their data and implementing advanced data engineering practices. This includes breaking down data silos, upgrading legacy systems, and utilizing AI agents that can contextualize data, automate insights, and enable proactive decision-making. By doing so, organizations can transform their data from a passive asset into a strategic differentiator.
Why is data quality important?
Data quality is crucial for the success of AI initiatives because the performance of AI systems is directly linked to the quality of the underlying data. Poor-quality data can lead to inaccurate outputs and flawed insights, which can erode trust in AI-driven decisions. Therefore, enterprises must prioritize data excellence to ensure reliable and effective AI applications.
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